The World Brand Lab officially announced: The 'jingye' brand value has surpassed 100 billion, ranking 106!

The 22nd 'World Brand Conference and China Top 500 Most Valuable Brands Release' hosted by the World Brand Lab was held in Beijing on June 18, during which the 2025 'China Top 500 Most Valuable Brands' analysis report was released. In this annual report, which is based on financial analysis, consumer behavior analysis, and brand strength analysis, Jingye Group achieved a brand value of 112.557 billion yuan, ranking 106th among the most valuable brands of the year, an increase of 15.678 billion yuan compared to 2024. It ranked fourth among steel enterprises and first among private steel companies.

A brand is an identifying mark, a symbol of spirit, and a concept of value; it is the core embodiment of excellent quality. Chairman Li once noted at the Jingye Group Brand Building Conference on November 5, 2017, that 'a brand is the soul of Jingye, it is the life of Jingye,' elevating brand building to a whole new level. Jingye Group actively introduces brand management systems, employs top international consulting firms to assess the current state of the brand, carries out comprehensive strategic planning, vigorously implements branding, and enhances brand influence. At the same time, through improving product quality, conducting large-scale competitions and training, creating first-class products and first-class services, participating in major domestic and international exhibitions, and strengthening interactions and exchanges with international companies, the group promotes its branding strategy.

The theme of this year's 'World Brand Conference' is 'Global Brand Strategy and Digital Supply Chain Management in the Context of the AI Revolution,' bringing together experts and scholars from top institutions such as Harvard, Yale, Cambridge, MIT, and Peking University to jointly explore how brands can leverage AI to restructure global strategic thinking, strengthen supply chain resilience, address tariff challenges, and achieve both global expansion and local breakthroughs. Chinese brands need to further integrate digital technology with new productive forces, using high technology, high efficiency, and high quality as standards, improving efficiency while enhancing brand value through digital technology.

Facing the dual challenges of the rapid development of AI technology and intensified competition in the steel industry, Jingye Group actively responds to the national strategy of "promoting the high-end, intelligent, and green transformation of traditional industries." Driven by innovation and focusing on intelligence, the group leverages the deep integration of technologies such as 5G, industrial internet, and big data to build a green, efficient, and smart modern steel production base, injecting strong momentum into cultivating new types of productivity. The specific practical approaches include empowering unmanned production with intelligent equipment, driving precise manufacturing through industrial models, and supporting management upgrades with information platforms, ultimately achieving a new pattern of coordinated development of green and intelligent practices.

Jingye Group has always regarded its brand as its lifeline, adhering to a development strategy characterized by high-end, international, intelligent, and green initiatives. In response to the rapid changes brought by artificial intelligence technology, Jingye Group continues to increase investment in intelligent R&D, deepens its customer-centric service philosophy, and is committed to becoming a world-leading provider of green, low-carbon steel and metal products, continuously enhancing brand influence and contributing to the high-quality development of the industry.

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